I’m a strategist, insights specialist and sustainability consultant with a particular interest in the power of physical spaces.
Helping brands make sense of what comes next.
Since joining StudioXAG in 2016, following roles at Condé Nast and concept store LN-CC, I’ve worked closely with the founders to shape the agency’s strategic vision.
As Strategy & Sustainability Lead, I drive our pioneering sustainability efforts, embedding B Corp values across the business. I also lead Futureproof, a platform that explores the future of brand experience, delivering fresh perspectives and actionable ideas to keep brands ahead in a changing landscape.
Insight Reports
Think beyond the trend cycle. I translate cultural shifts and emerging behaviours into clear, actionable insights - giving brands the context and confidence to make future-facing decisions.
Copywriting + Editing
Strategy is great, but it’s nothing without the right words. Whether it’s editorial or brand positioning, I craft sharp, engaging copy that resonates.
Strategy + Foresight
Turn uncertainty into opportunity. From retail to brand experience, I help brands navigate change through deep research, future thinking and creative strategy.
Sustainability Consultancy
Good intentions aren’t enough. I help brands turn sustainability from a marketing claim into a business strategy. Fuelled by ambition, grounded in action.
Some recent insight reports…
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Some recent insight reports… *
Radical Circularity
StudioXAG’s Futureproof Series
Understanding what circularity is, why it’s relevant now, and who is pioneering the movement is crucial for brands of the future. Radical Circularity breaks down the key principles and how to translate them into retail experiences successfully.
Hyperphysical Experiences
StudioXAG’s Futureproof Series
Forward-thinking brands are responding to the chaotic era we live in with the next generation of spaces, we call these Hyperphysical Experiences. Think imaginative, sensorial and emotionally rich spaces, which invite you to ‘live the story’.
New Cultural Horizons
StudioXAG’s Futureproof Series
In an era of sameness, the future belongs to brands daring to reimagine their stories, spaces, and connections with their audiences. New Cultural Horizons explores how leading brands are transforming storytelling, co-creation and immersive experiences to connect with tomorrow’s consumers.